Airdrie and District Community Foundation - Brand Identity
Logo Design, Brand Identity, Brand Development & Guidelines, Promotional Materials, Social Media Graphics, Event Promotion
Airdrie and District Community Foundation was the 2022 TrailBlazer recipient. The Airdrie & District Community Foundation is a registered charity for individuals and businesses to make tax deductible donations to a permanent financial legacy to benefit our community, now and forever. Started in 2016 with $10,000, since then, with great community support the fund has grown to over $500,000.
They needed assistance with a new brand and marketing materials to help reflect the growth and reputation of the foundation. Trees are symbolically very important to representing the reach and impact created. We needed to express that and expand on how the look would be shown on social media, pop-up banner and other marketing materials. Brand guidelines, logo files and templates to work with were all included.
In Dale’s words (board of directors)
“Working with Switchback on rebranding our organization was a thoroughly enjoyable and rewarding experience, which resulted in a new logo and printed material which are inspirational beyond our expectations. We were surprised at the thoroughness of the process of designing a meaningful logo for our organization, and the extent to which our input was sought, and then incorporated into the final design. We believe that our rebranding will be pivotal in helping our organization grow significantly and successfully, both in the near and long term. Thank you Switchback.”