Marketing
September 27, 2021
When was the last time you had professional photos taken of your people and your brand? What about specific photos that tell the story of your brand – have you ever done that?
News + Intel
Articles, resources, insight and inspiration to make your day the best kind of day.
Business Journey
January 14, 2021
Leadership can be hard to define, as there are so many leadership styles to consider. You can usually sense the leadership style within a group by how people show up and engage together .
Business Journey
December 1, 2020
It’s easy to compare how people are living their life, spending their time, pivoting their business and making business decisions. We all have a case of FOMO and if I’m honest it’s making us all feel a bit insecure.
Marketing
December 1, 2020
Here are five ways to get you started that are more creative and effective than the same old thoughts we all tend to drift towards when thinking about upping our marketing game.
Community
October 28, 2020
Once a year we look for a non-profit organization anywhere across Canada that is doing really great work but has marketing, design or branding challenges. Are they making the world a better place, helping their community with a big vision and following it up with action?
Business
September 2, 2020
Connect the core purpose of your brand to the people who need it the most, especially right now. In a foggy, overwhelming world, it’s up to each of us as a business to clarify what and how to make a customer’s life better.
Websites
June 15, 2020
A good web presence has long been critical to a successful business – but ‘good’ isn’t good enough anymore. Here are some honest thoughts and advice from several of the great people we work with on Switchback Creative projects.
Websites
June 12, 2020
In this wild time where we are all reevaluating our businesses and what really matters, we thought it was time to rally the troops and bring you some helpful information – the secret sauce for an exceptional website.
Business Journey
April 17, 2020
I don’t know about you, but there are a lot of things that I’ve gone without that I had no idea I could do without, even more so – things that I would prefer to continue to have less of.
Websites
April 13, 2020
We have been focused on what are the best ways to help our client’s businesses grow. Crafting a brand and a website around your core business is hard to achieve, here’s why.
Business
April 2, 2020
Business planning and brand messaging for this reality – and for your comeback! Listening to thought leaders in multiple podcasts and articles in the past few days we have more marketing messaging thoughts to share.
Business Journey
March 26, 2020
You want to shrink or take it slow but fight the urge. We aren’t business coaches and goodness knows things are changing faster than anyone can believe, but the marketing side of our brains are saying there will be opportunity amid in all of this challenge.