Switchback Creative Inc. - Print & Web Design - Marketing & Brand Identity

Leadership can be hard to define, as there are so many leadership styles to consider. You can usually sense the leadership style within a group by how people show up and engage together .

It’s easy to compare how people are living their life, spending their time, pivoting their business and making business decisions. We all have a case of FOMO and if I’m honest it’s making us all feel a bit insecure.

Here are five ways to get you started that are more creative and effective than the same old thoughts we all tend to drift towards when thinking about upping our marketing game.

Once a year we look for a non-profit organization anywhere across Canada that is doing really great work but has marketing, design or branding challenges. Are they making the world a better place, helping their community with a big vision and following it up with action?

Connect the core purpose of your brand to the people who need it the most, especially right now. In a foggy, overwhelming world, it’s up to each of us as a business to clarify what and how to make a customer’s life better.

A good web presence has long been critical to a successful business – but ‘good’ isn’t good enough anymore. Here are some honest thoughts and advice from several of the great people we work with on Switchback Creative projects.

In this wild time where we are all reevaluating our businesses and what really matters, we thought it was time to rally the troops and bring you some helpful information – the secret sauce for an exceptional website.

I don’t know about you, but there are a lot of things that I’ve gone without that I had no idea I could do without, even more so – things that I would prefer to continue to have less of.

We have been focused on what are the best ways to help our client’s businesses grow. Crafting a brand and a website around your core business is hard to achieve, here’s why.