News + Intel

Articles, resources, insight and inspiration to make your day full of your best work.

Looptail – Purpose in Business and Life

We just released the first episode, with our partners at Airdrie Angel, for a podcast named the Real Purpose Podcast.

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Who are you? What is your brand?

Who are you? What is your brand? To understand the difference between the marketing, advertising, and branding, Peter Gasca encourages you to apply them to yourself.

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Build a Strong Foundation

Building your business’ foundation lays in the hands of your core mission and voice. Like in your business, you also want to be creative with your money.

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Leadership is an ART

A team reflects their leadership. A great team reflects great leadership and a mediocre team reflects a mediocre leadership. It is easy to notice teams in a constant pursuit of professional development.

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Social Media Trends for 2019

Those at Hootsuite shared five social media trends for businesses to put into practice in 2019 to better connect with their audiences.

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Augmented Reality

The endless possibilities of augmented reality are wondrous. Let your creative side out and dream big.

When everyone is living in the present on social media, ephemeral content is gaining traction and there is a push by tech companies to get more users, so why not take advantage of it?

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Surround Yourself with Goodness

We all know a great space when we see one. We have all felt relaxed in an environment that put us at ease. We feel inspired by spaces that make us feel alive and vibrant, brimming with life.

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Instagram Stories: In-Platform Messaging

The world of social media is everchanging and it’s a good idea to keep up with the latest social media trends, so your business knows what the audience is looking for and how to use the platform. The content you share is integral to a good following…

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Switchback Creative is Four!

We are four years old today! It’s hard to believe that we have been around for four years now. Trevor and I have learnt so much in this time, like your health matters above all, dogs are great PR Officers, we have the best clients and city around, and there are always challenges to work through and small victories to celebrate.

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Marketing Metaphors – Holistic vs. Western Medicine

We had some great thoughts today when talking about health and marketing in a philosophical way, Trevor came up with an awesome analogy. The difference between Western/conventional medicine vs. holistic/naturopathic medicine.

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Ask These 3 Questions to Determine Where to Spend Your Marketing Money

If you think marketing is frivolous and you are feeling cautious about what to spend and where, check this article out. Take four minutes and read this great article.

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The 4 Critical Things Your Team Members Need From You

As small to medium sized business owners, our people might be small in numbers, but need to be mighty in spirit.

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