Augmented Reality

The endless possibilities of augmented reality are wondrous. Let your creative side out and dream big.

When everyone is living in the present on social media, ephemeral content is gaining traction and there is a push by tech companies to get more users, so why not take advantage of it?

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Article written by The Switchback Team

Switchback Creative is Four!

We are four years old today! It’s hard to believe that we have been around for four years now. Trevor and I have learnt so much in this time, like your health matters above all, dogs are great PR Officers, we have the best clients and city around, and there are always challenges to work through and small victories to celebrate.

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Article written by The Switchback Team

Is Your Message Speaking to Your Hero?

Yes – I know, I know, it’s corny to use words like “hero” when speaking about your marketing, but it often helps when crafting your marketing content so it’s not just “marketing fluff.” In other words, your hero gives you someone to focus on when writing, making it easier for you to connect with your reader. So, who is your hero? Your hero is the one person you’re looking to write to, whether it’s in… Continue Reading

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Article written by Lindsay Harle

HIRING: Social Media Coordinator

Switchback Creative works with clients through branding, marketing and strategy plans for all of their marketing initiatives. We also execute on their social media management, where appropriate to varying degrees and detail. We are growing and looking for a new addition to our team family. We are looking for a contract based, super smart and savvy, social media coordinator. Varying hours per week, to be discussed with candidate. Social Media Coordinator Responsibilities Include: Researching audience preferences… Continue Reading

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Article written by The Switchback Team

10 Tips for Businesses Starting or Restarting Social Media Posting

Social Media is a necessary evil in this day and age for your business. You can try and ignore it or just pass it off to someone else but there is no escaping it so you may as well learn to love something about it and embed it into your business development and marketing so that over time it becomes second nature and not something you have to think and re-think about so much. 

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Article written by Suzy Rounce