Switchback Creative Inc. - Print & Web Design - Marketing & Brand Identity

Once a year we look for a non-profit organization anywhere across Canada that is doing really great work but has marketing, design or branding challenges. Are they making the world a better place, helping their community with a big vision and following it up with action?

Connect the core purpose of your brand to the people who need it the most, especially right now. In a foggy, overwhelming world, it’s up to each of us as a business to clarify what and how to make a customer’s life better.

A good web presence has long been critical to a successful business – but ‘good’ isn’t good enough anymore. Here are some honest thoughts and advice from several of the great people we work with on Switchback Creative projects.

In this wild time where we are all reevaluating our businesses and what really matters, we thought it was time to rally the troops and bring you some helpful information – the secret sauce for an exceptional website.

I don’t know about you, but there are a lot of things that I’ve gone without that I had no idea I could do without, even more so – things that I would prefer to continue to have less of.

We have been focused on what are the best ways to help our client’s businesses grow. Crafting a brand and a website around your core business is hard to achieve, here’s why.

Business planning and brand messaging for this reality – and for your comeback! Listening to thought leaders in multiple podcasts and articles in the past few days we have more marketing messaging thoughts to share.

You want to shrink or take it slow but fight the urge. We aren’t business coaches and goodness knows things are changing faster than anyone can believe, but the marketing side of our brains are saying there will be opportunity amid in all of this challenge.

Adjusting your mind to thinking about ways to work remotely in the next while might be a foreign concept to a lot of companies and individuals, but it’s easier than you think.