Why your logo should cost more than your Starbucks coffee

“Fiverr – has anyone used it before for logo design? I want to give it a try.” I see this question posted in business groups on Facebook all the time and never reply because it feels so self serving but after seeing people’s bad experiences and definitely having an opinion on the subject we figured it was time to post our thoughts on companies such as Fiverr.

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Article written by Suzy Rounce

CAMP FEST 2017: Brain Dump

Here are our notes once we were home from CAMP 2017. CAMP is a creative technology, art and design conference at the Theatre Junction Grand in Calgary every year in September.

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Article written by The Switchback Team

How do you Tackle a Challenge?

Challenges come up all the time. We each have things that get ‘all up in our grill’ and force us tackle them one way or another. Either out of sanity sake, or a better choice is out of a need to be better we face these challenges head on. Think of them as ways to better ourselves, our business and our way of doing things.

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Article written by The Switchback Team

Do I need great photography for my website?

Your website is the face of your company so why would you show anything less than fabulous imagery to the world to represent what your face, therefore your company, looks like? Do you want people to think of you as blurry, dingy and slapped together or to think of you as polished, clean and one of a kind.

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Article written by The Switchback Team

5 Tips for Summer Marketing Carpe Diem

Summer is pretty much here, all of our routines change and our direction on everything takes on a different pace. However, change of pace is good. It allows us to breathe some new life into our work that through the colder months can feel lifeless and like it needs a little burst of sunshine. Not in the summer when the sun is blazing. As I write this I am sitting on our patio with my feet up… Continue Reading

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Article written by Suzy Rounce

Canadian Business Chicks: LAUNCH IT

We all know when a great opportunity comes your way and you know when you must take it to bring yourself to the next level. That is how we felt with the most recent website we completed for the Canadian Business Chicks. They are a community of professional and entrepreneurial women with a passion for business and profit who embrace life, building on authentic connections.

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Article written by The Switchback Team

Are you a Disruptor in your Business?

As they use to say “we would like to disrupt your regular broadcast to bring you this special message…. beep beep beep.” Are you a disruptor or are you being disrupted in your business? It’s likely only one or the other, there is no 3rd direction

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Article written by Suzy Rounce

Labour of Love: Raising a Business

As everyone knows with side projects that they are these amazing little bundles of excitement. They are full of potential, depth and enjoyment. Some people are really great at side projects, they have no problem making time and finding the energy to bring these projects to life. They know that they aren’t ‘work’, they are soul food that feeds your creativity. Other people find side projects something that they have a lot of ideas about but never seem… Continue Reading

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Article written by The Switchback Team