5 Tips for Summer Marketing Carpe Diem

Summer is pretty much here, all of our routines change and our direction on everything takes on a different pace. However, change of pace is good. It allows us to breathe some new life into our work that through the colder months can feel lifeless and like it needs a little burst of sunshine. Not in the summer when the sun is blazing. As I write this I am sitting on our patio with my feet up… Continue Reading

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Article written by Suzy Rounce

Canadian Business Chicks: LAUNCH IT

We all know when a great opportunity comes your way and you know when you must take it to bring yourself to the next level. That is how we felt with the most recent website we completed for the Canadian Business Chicks. They are a community of professional and entrepreneurial women with a passion for business and profit who embrace life, building on authentic connections.

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Article written by The Switchback Team

Labour of Love: Raising a Business

As everyone knows with side projects that they are these amazing little bundles of excitement. They are full of potential, depth and enjoyment. Some people are really great at side projects, they have no problem making time and finding the energy to bring these projects to life. They know that they aren’t ‘work’, they are soul food that feeds your creativity. Other people find side projects something that they have a lot of ideas about but never seem… Continue Reading

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Article written by The Switchback Team

Trailblazer Fund: Sour Dog Theatre

Our 2016 recipient of our Trailblazer program was Sour Dog Theatre and we are proud to say that their new website has been launched is ready for the world to see. If you don’t know about Sour Dog it is the brain child of Ali Froggatt, she is the artistic director and founder. Their philosophy is “Take risks and fail forward. Create art that matters, art that makes people laugh, and art that starts a conversation.”

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Article written by The Switchback Team

Should my business have an e-newsletter?

An e-newsletter can be an asset in your marketing toolbox. It’s an extension of your brand’s personality, a vehicle to share information and ask for feedback, and a way to develop your email list, which you can use to market to potential customers on other platforms like Facebook.

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Article written by The Switchback Team

Gender Intelligence: Embrace the Differences

After listening to Christine Hart speak at Canadian Business Chicks and the panel discussion afterwards it became super clear that gender intelligence is really important to the success of any business (and of course any relationship); it also became clear that this ‘new-age’ concept should be built into your marketing tone and manner as well.

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Article written by Suzy Rounce

What I learned from my dog

It’s the end of January and they say this is usually when everyone falls off their resolutions, gets their visa bills and overall feels down in the dumps. Don’t fall into that ‘poor me’ trap. The message I keep hearing over and over again is that our mind controls everything else in our life: body, health, mood, luck and drive. If we let those negative thoughts run our mind they will run wild.

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Article written by Suzy Rounce