Surround Yourself with Goodness
We all know a great space when we see one. We have all felt relaxed in an environment that put us at ease. We feel inspired by spaces that make us feel alive and vibrant, brimming with life.
Instagram Stories: In-Platform Messaging
The world of social media is everchanging and it’s a good idea to keep up with the latest social media trends, so your business knows what the audience is looking for and how to use the platform. The content you share is integral to a good following…
Switchback Creative is Four!
We are four years old today! It’s hard to believe that we have been around for four years now. Trevor and I have learnt so much in this time, like your health matters above all, dogs are great PR Officers, we have the best clients and city around, and there are always challenges to work through and small victories to celebrate.
Marketing Metaphors – Holistic vs. Western Medicine
We had some great thoughts today when talking about health and marketing in a philosophical way, Trevor came up with an awesome analogy. The difference between Western/conventional medicine vs. holistic/naturopathic medicine.
Ask These 3 Questions to Determine Where to Spend Your Marketing Money
If you think marketing is frivolous and you are feeling cautious about what to spend and where, check this article out. Take four minutes and read this great article.
The 4 Critical Things Your Team Members Need From You
As small to medium sized business owners, our people might be small in numbers, but need to be mighty in spirit.
Is Your Message Speaking to Your Hero?
Yes – I know, I know, it’s corny to use words like “hero” when speaking about your marketing, but it often helps when crafting your marketing content so it’s not just “marketing fluff.” In other words, your hero gives you someone to focus on when writing, making it easier for you to connect with your reader. So, who is your hero? Your hero is the one person you’re looking to write to, whether it’s in… Continue Reading
HIRING: Social Media Coordinator
Switchback Creative works with clients through branding, marketing and strategy plans for all of their marketing initiatives. We also execute on their social media management, where appropriate to varying degrees and detail. We are growing and looking for a new addition to our team family. We are looking for a contract based, super smart and savvy, social media coordinator. Varying hours per week, to be discussed with candidate. Social Media Coordinator Responsibilities Include: Researching audience preferences… Continue Reading
10 Tips for Businesses Starting or Restarting Social Media Posting
Social Media is a necessary evil in this day and age for your business. You can try and ignore it or just pass it off to someone else but there is no escaping it so you may as well learn to love something about it and embed it into your business development and marketing so that over time it becomes second nature and not something you have to think and re-think about so much.
2018 TrailBlazer Winner: Airdrie Children’s Festival Society
Switchback Creative started the Trailblazer Fund to give a hand up to young entrepreneurs under 23 years old with a new business or idea. After working with the first two years of recipients we were proud and happy to see how we could help a young entrepreneur make a start with a dream. However, also we realized that we want to make a bigger impact with organizations and teams that were doing great things in the non-profit world.