News + Intel

Articles, resources, insight and inspiration to make your day the best kind of day.

7 Essential Leadership Skills for the Future

Leadership can be hard to define, as there are so many leadership styles to consider. You can usually sense the leadership style within a group by how people show up and engage together .

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Your company isn’t made for everyone – that’s exactly how you want it to be

It’s easy to compare how people are living their life, spending their time, pivoting their business and making business decisions. We all have a case of FOMO and if I’m honest it’s making us all feel a bit insecure.

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Five Simple Marketing Wins to Start Today

Here are five ways to get you started that are more creative and effective than the same old thoughts we all tend to drift towards when thinking about upping our marketing game.

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Trailblazer Fund: $10,000 of Services Awarded to a Local Non-Profit

Once a year we look for a non-profit organization anywhere across Canada that is doing really great work but has marketing, design or branding challenges. Are they making the world a better place, helping their community with a big vision and following it up with action?

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Connect your Purpose with the Right Customers

Connect the core purpose of your brand to the people who need it the most, especially right now. In a foggy, overwhelming world, it’s up to each of us as a business to clarify what and how to make a customer’s life better.

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Second Dose of Secret Sauce: Exceptional Website Tips

A good web presence has long been critical to a successful business – but ‘good’ isn’t good enough anymore. Here are some honest thoughts and advice from several of the great people we work with on Switchback Creative projects.

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Free Dose of Secret Sauce: Exceptional Website Tips

In this wild time where we are all reevaluating our businesses and what really matters, we thought it was time to rally the troops and bring you some helpful information – the secret sauce for an exceptional website.

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New Perspective, Forced Innovation

I don’t know about you, but there are a lot of things that I’ve gone without that I had no idea I could do without, even more so – things that I would prefer to continue to have less of.

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Websites That Don’t Let You Down – A Powerhouse Combo

We have been focused on what are the best ways to help our client’s businesses grow. Crafting a brand and a website around your core business is hard to achieve, here’s why.

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Pivot but Don’t Stop Running

Business planning and brand messaging for this reality – and for your comeback! Listening to thought leaders in multiple podcasts and articles in the past few days we have more marketing messaging thoughts to share.

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Obstacles Ignite Innovation

You want to shrink or take it slow but fight the urge. We aren’t business coaches and goodness knows things are changing faster than anyone can believe, but the marketing side of our brains are saying there will be opportunity amid in all of this challenge.

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Tools for Working Remotely Effectively

Adjusting your mind to thinking about ways to work remotely in the next while might be a foreign concept to a lot of companies and individuals, but it’s easier than you think.

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