2018 TrailBlazer Winner: Airdrie Children’s Festival Society

Switchback Creative started the Trailblazer Fund to give a hand up to young entrepreneurs under 23 years old with a new business or idea. After working with the first two years of recipients we were proud and happy to see how we could help a young entrepreneur make a start with a dream. However, also we realized that we want to make a bigger impact with organizations and teams that were doing great things in the non-profit world.

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Article written by The Switchback Team

Why your logo should cost more than your Starbucks coffee

“Fiverr – has anyone used it before for logo design? I want to give it a try.” I see this question posted in business groups on Facebook all the time and never reply because it feels so self serving but after seeing people’s bad experiences and definitely having an opinion on the subject we figured it was time to post our thoughts on companies such as Fiverr.

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Article written by Suzy Rounce

CAMP FEST 2017: Brain Dump

Here are our notes once we were home from CAMP 2017. CAMP is a creative technology, art and design conference at the Theatre Junction Grand in Calgary every year in September.

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Article written by The Switchback Team

How do you Tackle a Challenge?

Challenges come up all the time. We each have things that get ‘all up in our grill’ and force us tackle them one way or another. Either out of sanity sake, or a better choice is out of a need to be better we face these challenges head on. Think of them as ways to better ourselves, our business and our way of doing things.

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Article written by The Switchback Team

Do I need great photography for my website?

Your website is the face of your company so why would you show anything less than fabulous imagery to the world to represent what your face, therefore your company, looks like? Do you want people to think of you as blurry, dingy and slapped together or to think of you as polished, clean and one of a kind.

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Article written by The Switchback Team

5 Tips for Summer Marketing Carpe Diem

Summer is pretty much here, all of our routines change and our direction on everything takes on a different pace. However, change of pace is good. It allows us to breathe some new life into our work that through the colder months can feel lifeless and like it needs a little burst of sunshine. Not in the summer when the sun is blazing. As I write this I am sitting on our patio with my feet up… Continue Reading

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Article written by Suzy Rounce