Leadership is an ART

A team reflects their leadership. A great team reflects great leadership and a mediocre team reflects a mediocre leadership. It is easy to notice teams in a constant pursuit of professional (and personal) development in both reflection and action.

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Article written by The Switchback Team

Social Media Trends for 2019

Those at Hootsuite shared five social media trends for businesses to put into practice in 2019 to better connect with their audiences. We see a shift from public to private spaces and a focus on authenticity and transparency.

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Article written by The Switchback Team

Augmented Reality

The endless possibilities of augmented reality are wondrous. Let your creative side out and dream big.

When everyone is living in the present on social media, ephemeral content is gaining traction and there is a push by tech companies to get more users, so why not take advantage of it?

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Article written by The Switchback Team

Switchback Creative is Four!

We are four years old today! It’s hard to believe that we have been around for four years now. Trevor and I have learnt so much in this time, like your health matters above all, dogs are great PR Officers, we have the best clients and city around, and there are always challenges to work through and small victories to celebrate.

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Article written by The Switchback Team

Is Your Message Speaking to Your Hero?

Yes – I know, I know, it’s corny to use words like “hero” when speaking about your marketing, but it often helps when crafting your marketing content so it’s not just “marketing fluff.” In other words, your hero gives you someone to focus on when writing, making it easier for you to connect with your reader. So, who is your hero? Your hero is the one person you’re looking to write to, whether it’s in… Continue Reading

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Article written by Lindsay Harle