Is Your Message Speaking to Your Hero?

Yes – I know, I know, it’s corny to use words like “hero” when speaking about your marketing, but it often helps when crafting your marketing content so it’s not just “marketing fluff.” In other words, your hero gives you someone to focus on when writing, making it easier for you to connect with your reader. So, who is your hero? Your hero is the one person you’re looking to write to, whether it’s in… Continue Reading

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Article written by Lindsay Harle

HIRING: Social Media Coordinator

Switchback Creative works with clients through branding, marketing and strategy plans for all of their marketing initiatives. We also execute on their social media management, where appropriate to varying degrees and detail. We are growing and looking for a new addition to our team family. We are looking for a contract based, super smart and savvy, social media coordinator. Varying hours per week, to be discussed with candidate. Social Media Coordinator Responsibilities Include: Researching audience preferences… Continue Reading

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Article written by The Switchback Team

10 Tips for Businesses Starting or Restarting Social Media Posting

Social Media is a necessary evil in this day and age for your business. You can try and ignore it or just pass it off to someone else but there is no escaping it so you may as well learn to love something about it and embed it into your business development and marketing so that over time it becomes second nature and not something you have to think and re-think about so much. 

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Article written by Suzy Rounce

2018 TrailBlazer Winner: Airdrie Children’s Festival Society

Switchback Creative started the Trailblazer Fund to give a hand up to young entrepreneurs under 23 years old with a new business or idea. After working with the first two years of recipients we were proud and happy to see how we could help a young entrepreneur make a start with a dream. However, also we realized that we want to make a bigger impact with organizations and teams that were doing great things in the non-profit world.

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Article written by The Switchback Team

Why your logo should cost more than your Starbucks coffee

“Fiverr – has anyone used it before for logo design? I want to give it a try.” I see this question posted in business groups on Facebook all the time and never reply because it feels so self serving but after seeing people’s bad experiences and definitely having an opinion on the subject we figured it was time to post our thoughts on companies such as Fiverr.

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Article written by Suzy Rounce

CAMP FEST 2017: Brain Dump

Here are our notes once we were home from CAMP 2017. CAMP is a creative technology, art and design conference at the Theatre Junction Grand in Calgary every year in September.

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Article written by The Switchback Team