Who we are

Switchback Creative - Clouds
Switchback Creative - Clouds
Switchback Creative. We love the Mountains.
Switchback Creative. We love the Mountains.
Switchback Creative - Sun

Designers, developers, strategists, writers and doers.

Having worked with hundreds of clients since 2014, our job is to get you seen and heard. We genuinely love what we do and are masters of connecting the dots between the hero, your organization and the problem you solve for them.

We will ensure that you are doing the right things, spending your money effectively, to stir emotion with your marketing and branding.

What We Believe

Taking brands to the next chapter through brand storytelling is the best way gain life-long fans.

Switchback is for people who
believe in the power of their
company vision so strongly that
they will do anything to share it with
the world and connect with those they
can help. These values guide us…

Be Curious

Be Brave

Be Transparent

We do it all with unyielding
passion and a sense of

The Team

Suzy Rounce

Creative Director + Owner

  • Wife + Adventurer
  • Typography Fan
  • Mountain Biker
  • Wanna-be Chef
  • Bad Singer

I’m a graphic designer by craft and I can’t imagine doing anything else. I’m passionate about many things but these top my list: all things beautiful in design (of course), ingenuity in packaging of any kind, killer food and mountain biking. Each of these fuel my creative and energetic personality and provide an outlet to keep me growing while staying focused.

Trevor Rounce

Full Stack Developer + Owner

  • Husband + Dreamer
  • JavaScript Enthusiast
  • Coffee Lover + Bean Roaster
  • Master Electrician
  • Star Trek Geek

I’ve worn many hats and done many different things in my life, but helping businesses thrive with great web design is where my passion lies. I love to learn and stay up-to-date with the ever changing world of web development. You miss a moment in this field and you miss a lot! There is always a new way of doing things, or a new technique that someone just came up with that can be implemented to create a better brand experience.


Public Relations Officer

  • Bird Watcher
  • Trail runner
  • Squirrel Enthusiast
  • Chief Cuddler
  • Confidant

Your Name

Your Title

  • Want to work with us? Pitch us on why you are a fit for our creative family
  • Email us at hello@switchbackcreative.ca with a resume that will get attention.

Key Collaborators

These people give us the ability at our fingertips, to create the highest quality, most flexible team possible on a project-by-project basis, for your unique needs. Switchback Creative is your company’s brand ambassador, we only work with those who are the best in their field, to ensure you will reach your goals.

Love From

  • Marketing + Communications Strategist
  • Writer

At Love From Maria my mission is to raise the voices of those doing the hard work to make this world a better place, with love. In a noisy world, let’s work together to share a clear and compelling story that others want to be a part of.

Kate Daniel

  • Photographer - personal branding &
    family photography

Calgary's business and brand photographer for creative entrepreneurs. Kate’s on a mission to capture your life’s fleeting moments so that you may treasure the memories for years to come. “Simple, real, natural - your life, my lens.”

The Write

  • Brand and Content

Our core company mission is to get OVERWHELMED leaders aligned with the health of their brand to impact connections, conversations, and client conversions for real, sustainable growth.

Scribe National

  • Content strategy and

Scribe National ignites connections between brands and audiences through strategic, authentic storytelling. We are dedicated to creating purposeful content that is aligned with your mission, amplifies your voice and achieves your goals.

Jen Roney
Content + Craft

  • Content Marketing Writer

My specialty is crafting content to engage your audience, build trust, and grow customer loyalty over time, using just the right blend of story and strategy. With over a decade of experience, I can get your content off the back burner.

Jordana Clark

  • Graphic and Web Designer

Jordana loves using interesting colour pallets and working through all ideas to achieve the best results. She enjoy's creating and admiring awesome designs that others have done to inspire her design life.

Jessica Jaithoo - Sweet Talk Media

  • Digital Marketing + Communications Strategist

At Sweet Talk, we promise to make your marketing sweet, simple and successful! We do this by analyzing current results, taking a look at your existing actions & habits and tweaking your strategies for desired outcomes.  We believe in leading with positivity and leaving a bit of sparkle along the way!

Inhidden Media

  • Video Production Company

At Inhidden Media, we believe in the power of video to change the world, and we're passionate about using our skills to create quality content that makes a difference. We love bringing stories and messages to life to help companies and brands connect with their customers in a more meaningful way.

Community + Culture

We believe your community, big or small, is key making your company a success. The communities we work in have values that run deep about living and working with each other to thrive.

In the Community