Modus - Refresh Branding and Marketing
Brand Identity, Brand Guidelines, Brochure, Stationary, Social Media Graphics and Marketing
Helping a company refresh and align key marketing materials helps you focus your brand, setting the foundation for the next stage of evolution. Modus was ready for this evolution! They want to maintain the brand equity they have created in the past while adding consistency, breadth and alignment with all of their marketing materials. Modus has so many great products and services to offer with regards to design, pre-fabrication and manufacturing. These are especially relevant to today’s marketplace where housing, sustainability and labour shortages are a real issue. Our job was to take their brand and bring it all together giving them the marketing tools to use for all their proposals going forward.
Along with expanding their current logo to give it a more complete brand with colours, fonts, stamp logos, and design elements we created other marketing materials as well. Brochures, powerpoint templates, letterhead, business cards, and social media graphics were also all created. These items set the foundation for the visual side of their brand that they can continue to build the content and campaigns around for years to come.