MJ McClain Chartered Professional Accountant is an established company that needed to go through rebranding efforts. The new direction and personality of the brand is based on a contemporary personality that utilizes the visual tools used to measure numbers in the world of accounting: pie charts, bar charts and line graphs. It needed to be graphic, precise but approachable and welcoming at the same time.
Their team wants to approach the industry a bit different and be more progressive with their guidance approach to accountant-client relationships. We developed a brand that will stand out from the competition but embody their personality. Flat graphics, bar chart inspirations and effective animations create a website that is helpful, full of relevant content for customers. The colours were chosen to reflect the owner’s outgoing personality. White space helps provide relief from the vibrant colours to maintain a crisp design.