Switchback Creative

Homegrown in AB - Website

Website Design/Development. Ecommerce Website

After an anticipated wait, Airdrie has a new, original shop designated to truly shopping local, with goods sourced from Airdrie, Alberta and surrounding areas. Homegrown has the products for you! Whether you are looking for dinner, home accents or a baby shower gift, this store has it all. Beautifully designed and a super clean layout, it’s easy to fill your basket before you even start your shopping. Local maker’s, creative and quality products, have us at Switchback doing a happy dance.

In the design of this website, we took some of Homegrown’s Creator, Lindsey’s favourite things and went into worker-bee mode, at Switchback we call it “Code Mode”. It was important for the design to translate Lindsey’s love for the mountains, as well as her family background in cattle farming. Sometimes incorporating such specific things can be tricky, but one little idea can spark the inspiration behind an entire site. We combined it into a clean/modern, charming/scenic, to bring it all together.

Sometimes the finest projects come from like-minded people, and the end result is one worth visiting online and in person. While our contribution to Homegrown’s shop happens to be digital, it is certainly a hand-crafted labour of love, and unquestionably locally sourced.


Switchback Creative