What can killer design and marketing do for your business today?
January 26, 2015 | Graphic Design
By Suzy Rounce
We believe it is vital to hire smart people who are the best at what they do. Always look for an expert in their field that can advise you on what’s best based on your unique vision and objectives. This is especially true in the field of graphic design and marketing. It is OUR JOB to bring to life YOUR VISION and personality; to make your greatest differentiator or USP front and centre to your customers.
Killer design and marketing can have a huge impact on your business in a variety of ways. They provide credibility, recognition and attention to detail that is difficult to achieve without outside help. Through the design process, a deeper understanding of your overall company’s ‘hook’ to create an emotional connection through tone and personality is strengthened.
Your design and marketing team should be digging to uncover the gems of what you offer that makes you unique and indispensable. That then can be packaged in such a way that you can leverage it through multiple media channels. When you look and feel a certain way, take a stand on a position, people start to know, like and trust you. Your customers will be moved through the buying process by feeling connected and loyal to your company. These are the things that make up a brand. This is the loyalty that will drive your business today and next year!
Your customers will be moved through the buying process by feeling connected and loyal to your company.
We often hear that recruitment and retention of employees is an ongoing challenge for clients. Here again a coherent, well thought out brand can assist with that. Investing in your brand from a visual and activation side enables your current staff to be ignited and empowered to be ambassadors for your company. Potential employees are attracted to you and know what’s expected of them before they even interview. This can save you time and money, ensuring you avoid hiring the wrong people.
Designers, visual communication experts, provide an invaluable outside perspective. It’s easy to get caught up in the day-to-day challenges and operations of your business or even caught up in the big details of where you are headed. Great design and marketing will help put all the pieces together and bring to life the vision you have for your company. It doesn’t have to cost a fortune but it should be thought of as an investment and not as a last minute add on. Good marketing takes collaboration and partnership, budgeting and above all, grit.