Switchback Creative

The value of a strong web presence (especially in a small community)

September 27, 2014 | Websites

By Suzy Rounce

You know your business better than anyone. Your sweat equity got you here. Maybe you have a website, but have been told your business comes primarily from word of mouth. That may be true, but why stop there? Why not choose your customers, create a following of the most loyal engaged customers you can find, locally and abroad? When you pair the passion you have for your business with great web design and functionality a community of brand enthusiasts will buy more, tell more people and be loyal longer to you than to your competition.

Why not choose your customers, create a following of the most loyal engaged customers you can find, locally and abroad.

The most effective way to do this is your website. Your website can be a sweet package of solutions and answers all in one place…if you do it right.

A great website can do the following for you:

  1. Present yourself exactly how you want to be seen. Your site should reflect who you are, make a great first impression and feel authentic to your brand (we define brand as the gut feeling people have about you).
  2. A website is an investment in your business and a smart one. Everything is trackable, measureable and can be tweaked to work for you. If something doesn’t seem to be working, adjust. A smart website is nimble and always evolving.
  3. Accomplish more with less. Your website is an incredibly efficient means of advertising in comparison to more traditional forms of media. It proves to be effective and affordable over the long term.
  4. On the same note…remember you get what you pay for with websites, like most things in life. ‘Free’ or ‘next to nothing’ is not the way to go. The investment should be appropriate to what you want it to do, creating functionality. It should do the work you want, make your life easier, buy you time in your day and engage the user.
  5. Grow and evolve with your business, customer needs and have fast reflexes. A website needs to be adaptable and expandable in order to stay current. You don’t have to constantly do work to it, but updating and interacting with your site is important. You should have a content management system (CMS) like WordPress, or similar, to help make your life easier.

Even, and especially, in smaller communities a great website is valuable…invaluable in fact. Don’t be satisfied with getting business from word of mouth alone. Imagine what kind of loyal and interested customers you could have if you let your website do some of the leg work for you?

If you want a free 30-minute consultation on your current website and marketing materials we would love to chat: hello@switchbackcreative.ca.