Switchback Creative

Best Digital Experience – Alberta Magazine Publishers Association

May 25, 2023 | Websites

By Switchback Creative Team

We are excited to share that airdrielife magazine’s website that we created a few years ago just won Best Digital Presence at the Alberta Magazine Publishers Association conference. Building a custom and timeless website that delivers a digital experience version of airdrielife magazine was the goal. We layered photography and stories for each department throughout. Sherry Shaw-Froggatt wanted us to visually organize the elements that make-up the magazine, ensuring the website was full of supplemental editorial content, and also an archive of past articles.

“We asked for a really sound wireframe for (the website) that made it easy to keep building on it. We work with really good photographers, and have constantly been adding content,” said Shaw-Froggatt.

Criteria for the award was for a magazine website, website redesign, microsite, mobile app, multimedia feature or any other specific digital project which:

  • Demonstrates high editorial standards and effective use of the digital medium to reach and engage the intended audience.
  • Demonstrates best practices in navigation and architecture; interactivity; excellent content and outstanding design; and, if applicable, integration with print publication.

The judges said about airdrielife’s website that it was: “Visually well-structured site. Feels like a great extension of the printed publication.” “Nice photography and layout.”

We are proud of the work we’ve created together over the years and happy for the well deserving team at airdrielife, congratulations!

Airdrie Echo Article: airdrielife wins gold Digital Presence award at AMPA awards

See more about the award here.