One year ago in February, we started working with Matt and Michelle Carre and the Airdrie Angel program. We try to take our own advice enough to know that when we started Switchback Creative we wanted a way to start integrating everything we believed in from a marketing and design perspective for something that was for the greater good. Something that was about passion, purpose and creating brand enthusiasts for an altruistic cause.

The Airdrie Angel program was a way for us to directly get involved in a genuine and ongoing way to give back to our community. What we didn’t know was that over the next year we would see the program expand and grow to huge proportions. Increases by 100-595% were seen since we all started putting our heads together.

The Airdrie Angel program was a way for us to directly get involved in a genuine and ongoing way to give back to our community.

See the attached summary sheet of our workings together in the past 10 months. As we always tell clients and businesses, there is never a quick fix or a magic bullet. Rather it is a frame of mind and a dedication to doing a dozen things over and over again. If you set a social media plan, execute on it week in and week out. If you have a marketing commitment you have made on how you will do things, follow through and improve each time. Reach out to people and make a plan of what you want to achieve and how! Above all, be fiercely committed to the cause and believe that nothing will stand in your way. A for-good organization should be no different than a for-profit company. Your company should have values, community involvement and purpose that surpass your desire to make more money.