Switchback Creative Inc. - Print & Web Design - Marketing & Brand Identity

Trailblazer Fund

Helping charities doing amazing work,
do big things.

Non-Profit Award

Here is everything you need to know about this process and award.

Switchback Creative originally started the Trailblazer Fund to give a hand up to young entrepreneurs with a new business idea. After the first 4 years we realized that we wanted to make a bigger impact with established organizations already making the world a better place.

Once a year we are looking for organizations that are doing really great work but have marketing, design or branding challenges. This is a TRAILBLAZER PROGRAM FOR REGISTERED NON-PROFITS AND SOCIETIES.

Are you making the world a better place, do you have a big vision for your organization but you need some creative expertise to help you solve challenges you have? We are looking for collaborative relationships that are a great win-win for both parties. Great work, great people.

What we provide

Free access to our marketing expertise, collaborating with recipients to bring them quality branding, design and web development services that will take your organization to the next level. We also want to help you with marketing strategy and thinking to start the planning process. We will work with you to present your brand in the best light possible and provide strategic marketing assistance. We will help you blaze a trail to greater heights based on a foundation that has already been set, or a vision taking shape in your organization.

We are hoping for a long term relationship that starts with this Trailblazer Fund and grows into lifelong friendship between our companies.

TRAILBLAZER PACKAGE INCLUDES $10,000 WORTH OF DESIGN, BRANDING OR WEBSITE DEVELOPMENT as well as a team Marketing Compass workshop.

The two options for package services are:

1. Branding Development package: Creation of a new logo, branding elements go with the logo, all logo files in a variety of formats, style guide, brand guidelines book, sample ad template, social media graphics, business card design, social graphics, email signature, letterhead and postcard for general information, 2 custom template pieces to suit your needs. As well a our marketing compass workshop to help your organization clarify the client avatar, key messaging and marketing direction.

2. Website Development package: new website development and training on website, one on one session for our compass workshop with you and your team.

Organizations have the opportunity to gain insight into the operations of a full marketing and web agency, collaborate on creative briefs, brainstorming and approvals, at many stages along the way. We want to help educate and support your team, in understanding the behind the scenes on how it all works.

Official registered societies and non-profit organizations that are looking for a friendly team of experts to help solve problems and take your brand to the next level.

We want you to be so passionate about your organization that you would go out of your comfort zone to make it a reality. How can you demonstrate that to us? Video, pitch, product demo, etc. Wow us with how keen you are.

Please include the following in your application:

  • 300-word brief on your situation and/or a 1-minute video pitch for your organization.
  • Links to your website/social media profiles, if you have them currently
  • Tell us about your hopes for the future and why you need our help
  • Please include Your Registered Charity Number. This is required.

Please email all of this in PDF format or a link to Youtube to trailblazer@switchbackcreative.ca.

We can’t wait to hear from you!

  • Sept. 15 – Nov. 15: Applications are open to all, closes at noon Nov. 15.
  • Nov. 15 – Dec. 14: Narrow down to maximum 3 finalists ­– conduct interviews with the Switchback Team according to scoring sheet and criteria
  • Dec. 15: Winner is chosen and announced
  • Jan. 15: Kickoff meeting with successful organization

Scoring criteria for the finalists and interviews is based on:

  • Quality and effort of the pitch
  • Demonstration of how your organization helps to make the world a better place
  • How much impact could the TrailBlazer program can have on the organization?
  • Demonstration of the Organization’s need of the services we offer
  • Explanation of the organization goals for the next 1-5 years

Our Marketing Compass Workshop will provide you with the knowledge and tools to make your marketing successful with hands-on work shopping with your whole team and organization. Timing for project execution can be discussed at the time of the interviews.

More extensive collaboration is available if the organization is interested, but may have a cost associated. You will be informed of any charges upfront, this may be the case for ongoing support and back up for websites once completed. Please note, you are responsible for all third party costs i.e. purchasing website URLs and hosting; printing costs, etc. but this will be discussed before hand.

Please send any questions about this TrailBlazer program to trailblazer@switchbackcreative.ca

Applications open September 15 and close November 15. Best of luck to all the applicants, we can’t wait to hear your story!

Past Winners

Words from smart people

“I had a great experience working with Suzy and am very pleased with the results of our rebrand. I am also confident that if I have any questions with implementing the rebrand, Suzy will still be available for feedback and guidance.”

Marilyne A., Airdrie Chamber of Commerce

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