We all know when a great opportunity comes your way and you know when you must take it to bring yourself to the next level. That is how we felt with the most recent website we completed for the Canadian Business Chicks.
Monica Kretschmer has build a community of professional and entrepreneurial women with a passion for business and profit who embrace life, building on authentic connections.
The mission was to revamp the entire flow, structure and configuration of how the organization presented themselves. The secondary mission, but just as important, was to build on the branding created to take it to the next level. Lastly, we needed to combine full details from their marquee event, Women of Inspiration, with this site as well. Two websites in one, share and show the philosophy and connection of a business organization that is going places. Looking to expand Canada wide and with a lot of interesting endeavours happening along the way.
The end result is a glamorous but approachable design concept that has tons of great functionality built in. A membership section, events, ticketing, directory, locked content and fully SEO integrated website that is the BMW of our website project collection. We learnt so much about how to flow and organize information on a website that is 45+ pages. There are different levels of visibility, pricing structures yet still ensuring that is will grow and expand with the organization over the years. Updating the website from the backend needed to be available and done by anyone, not only a “web guy” so segmenting, custom post types and organization on all levels from the users perspective was critical.
We hope that when brought all together you experience an easy flow site that meets your needs, tells a story, and intrigues the audience to get involved in some way.
We hope that when brought all together you experience an easy flow site that meets your needs, tells a story, and intrigues the audience to get involved in some way. Stepping outside of your comfort zone to create connection is always the goal for a website but especially for the Canadian Business Chicks.