Switchback Creative is a branding, advertising, website design and development studio in Airdrie, Alberta. We help businesses and entrepreneurs create meaningful brands, strategic websites, and custom digital experiences that drive real results. We focus on storytelling experiences for small businesses all the way to multi-national corporations. It’s a mind-set, not a company size that matters.

We’re based in Alberta and proudly support clients across Airdrie, Calgary, Cochrane, Canmore, Banff, Edmonton and throughout Canada. We work with clients online and in-person, that way we can really get to know you through collaborative work.

Absolutely. Many of our clients are based across Alberta and Canada. With online collaboration tools, we can work with you no matter where you’re located. It’s about a fit in philosophy not geography.

We believe every website is a unique project with many different factors to fit your business’ brand and needs. Since there is no ‘one size fits all’ solution for every business, each we don’t have a standard price. Every project is tailored to the business, so we provide detailed quotes after a discovery discussion. We NEVER USE TEMPLATES for anything, it is created just for you, every time. Custom graphic design, custom code development, copy-writers, photographers and more are all available to clients through the work with Switchback Creative. For reference custom websites typically start at $5,000 and scale from there based on size, features, functionality and content needs.

Most websites take 10-12 weeks from start to finish, depending on complexity, content readiness, and feedback timelines. These vary of course with turnaround times, meetings and collaborative discussions.

Every process is built from our best practices to achieve the highest results possible. Process matters a lot when it comes to solid website design and development. Here are the phases that we move through when building your custom web experience. Our process includes:

1. Discovery & Proposal
2. Research & Gather
3. Strategy & Ideation
4. Design
5. Development
6. Revisions
7. Testing & Launch
8. Training & Support

We guide you through every step to keep things smooth and stress-free. Get your notes together and reach out. Start the conversation and start momentum on your project today.

Yes. Our branding packages include strategy, visual identity, logo development, colour and typography systems, and most importantly a brand guidelines document. We also offer expanded packages including brand playbooks that have brand personality, brand tone, key messaging and other key marketing materials to go with your messaging.

We can definitely help redesign your website. Redesigns are one of our specialties—especially for businesses whose websites are more than a few years old or no longer reflect who they are today. If you are looking for someone to work within your current website to update a few things or add more content – we don’t do that, as we don’t see it as an effective way to build great marketing.

Yes. Every website we build is responsive, mobile-friendly and set-up with foundational SEO best practices so that you start with a strong online presence. Having clean code on the back end of your website is critical. Also thinking about AI search and ensuring from a marketing perspective you have the right tools. 5 Signs it’s time to refresh your website.

Absolutely. We love partnering with small businesses, local entrepreneurs, and community-focused organizations across Calgary, Airdrie, Rocky Mountains to Edmonton, and all over rural Alberta.

Absolutely. Helping the charities that are doing amazing work–do bigger things is something we are passionate about. Once a year we look for non-profit organizations that are doing really great work and have design, web or branding challenges.

They can sign on as a client or they have the chance to apply for the chance to receive $10,000 in services from us. We pick one organization a year to gift this to. We love partnering with small businesses, local entrepreneurs and community-focused organizations across Western Canada.

Learn anout the Trailblazer

We work across many sectors, including tourism, outdoor adventure companies, small business, non-profits, charities, health and wellness, trades, financial services, retail, storefront, and professional services. Our strength is helping purpose-driven organizations sell by telling stories that connect. Marketing is storytelling and people want to know you connect and understand them. Read article

Yes. We offer content support, graphic design, copywriting, photography coordination, and brand guidance to make the process easier—especially if starting from scratch feels overwhelming. We are the brand ambassador here to help you tell your story. You know your company vision. We know storytelling.

We don’t sell hosting directly, but when you build a website with us we set you up on our private server with hosting offered as part of the ongoing maintenance plan we offer. We do offer website ongoing maintenance support plans to keep your site safe, updated, and performing well every step of the way.

You’ll be involved at key decision points in a collaborative fashion, but we handle the heavy lifting. Most clients spend a few hours total reviewing content, designs, and providing feedback. We guide you through the process and present the options to you with instruction so it’s an easy review. You know your vision and company, we want to ensure we align with that.

Just reach out! We’ll schedule a discovery conversation, talk through your goals, review any existing branding or website materials, and from there provide a proposal that fits your needs.

We include foundational SEO setup in every new website development project, and we can recommend deeper SEO strategies depending on your goals. Many clients see ranking improvements after launching a more modern, cleanly coded, and strategically structured site. We see SEO as dozens of things that need to be worked on consistently to deliver a genuine experience that makes life easier for the clients you serve. There is no easy button when it comes to SEO.

We combine storytelling and strategy so that you get a big agency process and approach with a boutique experience. Custom, hand-crafted graphic design, custom web development, personalized strategy and an understanding of the local market make us unique in the industry. We will be honest with you about each approach and won’t over promise or sell you pipe dreams. We are down to earth and grounded in using story to create loyal fans for your business. You work directly with the co-founders, Suzy and Trevor Rounce get fast communication and receive custom work tailored to your business—never any templates or shortcuts.

Switchback Creative is a boutique agency that offers almost anything a business owner would need for an effective marketing plan: brand development, logo design, graphic design, advertising, strategy, website design, website development, coding, brochures, print design, case studies, white papers, copy-writing, photography, planning, social media content. Read More.

Suzy Rounce also offers keynote speaking, workshops, small group training and education seminars on a variety of topics. Lastly, Suzy and Trevor also have a podcast called Raising a Business where we offer all sorts of information that is helpful for business owners. Read More

Reach out through our contact form or book a discovery call. We’ll discuss your goals and create a custom quote based on your scope and timeline. First step is always the hardest but we are easy to talk to and happy to help. Connect with us

The web experience with Switchback Creative means that we create, design and develop a custom design (never seen before), fully responsive website (meaning it will work perfectly on mobile, tablet and desktop devices of all sizes). It will be developed in React based framework (frontend) with a de-coupled WordPress CMS (content management system) backend, so you can update easily and manage the content how you need. No sacrifice to quality or creativity will happen and it will also follow all the best practices for SEO, clean code, optimization, speed and security. As well as accessibility for all users!

Here is more information on the tech we use right now:

• Frontend website using Astro.js framework
• WordPress CMS & Database customize to your site
• Component design gives you the ability to add more pages yourself if needed
• Handles heavy traffic loads without interruption.
• Source files uploaded to Git repository
• Website hosted on a private server leased from a reputable company