Switchback Creative

Find your marketing compass

We created Raising a Business to be our education arm to help any business, anywhere, raise their organization to new heights. Comprised of a podcast, online courses, speaking and workshops - they were all created to help get you to where you want to be. We will always share our marketing perspective through a storytelling lens because after all marketing is storytelling.

Climb to new heights, create what you always knew was possible

Digital Courses

We created DIY marketing courses for you to do at your own pace, they are actionable learning for your business growth. Topics such as marketing, branding and customer growth to name a few.

Speaking

Do you have a group or team that wants to level-up their learning about marketing, strategy or branding? We have been sharing stories to audiences of all sizes for a decade. Suzy is currently booking keynote speaking engagements. See below for more information on that.

Find your marketing compass

Podcast

Building a business is tough, let’s navigate it together. 'Raising a Business' is here to share ways to grow your business, level-up, market, pivot and fail forward. We want to share the challenges and perspectives that we’ve gained along the way.

Workshops

Sometimes you need to make the time to do the deep-work on your marketing. We can facilitate this with half or full-day sessions that will bring your marketing strategy to life and reveal the brand you always knew was there. Go to marketingcompass.ca to see what workshops are happening.

Switchback Creative

Looking for a Keynote Speaker that tells a story and sells?
Storytelling is a rally cry for building marketing success.
This is the plot twist your marketing needs.

We won’t just delve into theory– we’ll speak to practical and applicable marketing knowledge that you can put into action immediately.
Suzy offer's four customizable, one-hour signature keynotes (with or without Q&A).
• 5 Ways to Drive your Organization by Telling Stories
• Marketing isn’t about noise. It’s about action.
• Design That Speaks: Turning Your Website Into a Storytelling Machine
• Branding | All about making people feel something

What makes this keynote different...
I’m seeking to make this a rally cry for founders, marketers, and teams on how to build culture, marketing, and customer experience around a single compelling narrative. My 25 years of marketing and design experience with businesses give you a deep-dive perspective of what has worked over the years. There are plenty of approaches that didn’t resonate so these talks are fine-tuned to deliver the best and most exciting ideas.