Instagram Stories: In-Platform Messaging

August 13, 2018


The world of social media is everchanging and it’s a good idea to keep up with the latest social media trends, so your business knows what the audience is looking for and how to use the platform. The content you share is integral to a good following and the platform can be a great tool for expanding your business to a different audience. As social media is developing, we must also develop our marketing strategies. These little tips and tricks can make it a little easier to understand the dynamic universe of social media.

Here at Switchback, we want to create and share your story and vision for your business. Now, you can create your own story and share what is going on directly with your audience, with Instagram Stories! Creating an emotional connection and having direct conversations with your followers can set you apart from the others. Instagram Stories have led to more in-platform messaging as your followers can directly message you through the app.

Instagram Stories have led to more in-platform messaging as your followers can directly message you through the app.

Snapchat started with stories and soon Facebook and Instagram followed. In-platform messaging and stories are a great way to communicate more authentically with your audience. Particularly on Instagram, the usage of the app has gone up, increasing the time spent on the platform by almost double. There is huge potential as “1 in 5 organic Instagram Stories from brands see at least one direct message from a consumer.” With hundreds of millions of daily users, Instagram is the place to be and this massive increase in engagement should be convincing enough.

Stories only last 24 hours and allow you to share more information about your business in a friendly manner, without actually posting to your page. Creating this more authentic connection with your followers will encourage more engagement and open up a more informal way of communication that may be more comfortable for some. This also allows for more prompt answers and conversations with them as well, in comparison to email. In-platform messaging appeals to the average user because without leaving the app, photos and videos can be shared directly and privately.

Here are some easy ways to get you started on Instagram Stories:

  • Share small updates from work.
  • Give a mini tour of the office or event you are at.
  • Create a “meet the team” segment.
  • Simply, check-in to say “hello!” and share what you are working on.

With all that being said, reach your audience where they mostly spend their time, on Instagram! This will make it easier for your content to be noticed and stand out. Stories may not be for everyone but give it a try. If anything, it will be a lot of fun to do with your coworkers!

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