We recently came across an article on how much a website costs and we loved the analogy.

This article says it so well! Think of your website as one of your best employees. She certainly works harder than most, longer hours, travels more and is cheaper. While Switchback doesn’t do website in the $30k category, we still believe you need a custom website that was built just for you and your business so it works right! It is well worth it in the long run.

The cost of your website is only one part of the equation. The biggest factor is leveraging your website to work for you when it’s done. Share the content through social media, update it often with evergreen (always fresh) content that is engaging, has interesting visuals and community involvement that will bring different people to you in different ways.

Your website should be an ever evolving and growing thing. And if after two or three years it has served its purpose, it’s probably time to do it all over again.

Here is another article on the subject.