Build a Strong Foundation

April 22, 2019

Digital strategies

Building your business’ foundation lays in the hands of your core mission and voice. Like in your business, you also want to be creative with your money. Discover how to spend and save your money from Adam Bornstein.

If you’re starting up and have a limited budget, target a specific audience to have greater control over marketing. You can always adjust. Highlight the wants and needs of your target audience and attach them to desire – what should they desire about your product or business? And yes, it is possible to do this regardless of budget since marketing strategies vary. Regardless, create and emphasize your unique voice and core mission.

Start with investing attention and time, before investing money, “your planning is an investment; where you spend is a cost.”

Start with these three questions:

  1. What is the value and purpose of your business?
  2. Who is your target audience?
  3. What is the best way to reach them?

Digital campaigns are a good way to start, simply because of the many ways to engage with your audience and you can track the results of your campaign. These opportunities allow you to communicate repeatedly and use the insights to adjust your marketing strategy. You can use this opportunity to get your audience hooked and share with their friends, expanding your audience. It is important to reward these consumers and show them you appreciate them. this will invest them personally in your business. And, even if you don’t have a target audience, you can communicate repeatedly with small groups of people and followings to see who shows interest.

Regardless of your strategy, never forget your core mission, values, and voice. Keep evolving and working on your professional self, business self, and personal self to evolve with your target audience. These tips build the foundation of your marketing strategy and should be continuously reiterated to your audience to instill and align your beliefs with those you are selling to. Once you have the foundation (and more dollars), you can expand your marketing strategy to include more markets and audiences. It is risky! However, risk can be beneficial. Once you have a solid footing, take the leap into new markets!

By Calla Novello-Lauritsen, Social Media Coordinator

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