An e-newsletter can be an asset in your marketing toolbox. It’s an extension of your brand’s personality, a vehicle to share information and ask for feedback, and a way to develop your email list, which you can use to market to potential customers on other platforms like Facebook.
After listening to Christine Hart speak at Canadian Business Chicks and the panel discussion afterwards it became super clear that gender intelligence is really important to the success of any business (and of course any relationship); it also became clear that this ‘new-age’ concept should be built into your marketing tone and manner as well.
It’s the end of January and they say this is usually when everyone falls off their resolutions, gets their visa bills and overall feels down in the dumps. Don’t fall into that ‘poor me’ trap. The message I keep hearing over and over again is that our mind controls everything else in our life: body, health, mood, luck and drive. If we let those negative thoughts run our mind they will run wild.
Great marketing is a mix of solid, proactive strategy and some time to simply react.
We talk more in this blog post about why you should plan ahead, but here we’ll specifically address why, when and how you should make room for trends and opportunities in your marketing.
While we love hats and toques we, of course, are speaking figuratively, to the fact that we need a Graphic Designer that can also fill many other functions in this key role.
So many small business owners are fantastic at what they do and know where they should focus their energy, but they get bogged down by trying to market and promote their business on top of all their other priorities.
We know small business owners can’t always plan that far out. Things are always changing, and entrepreneurs like to stay agile by not setting their plans in stone too far ahead.
We always tell our clients, search engine optimization (SEO) is not about just getting one thing right—it’s about 200 different little things done right.
Last week I had the opportunity to speak at a seminar on planning for 2017. It was put on by The Measurable Difference co-founders Vince and Donita Fowler (side note: Vince was my first rugby coach when I was 16; funny how things come around full circle).
You just received a brilliant social media plan from your marketing partner. Now what? All you have to do is post. It may seem daunting, but it is that simple! Dive in and I bet you’ll have some fun.