As everyone knows with side projects that they are these amazing little bundles of excitement. They are full of potential, depth and enjoyment. Some people are really great at side projects, they have no problem making time and finding the energy to bring these projects to life. They know that they aren’t ‘work’, they are soul food that feeds your creativity. Other people find side projects something that they have a lot of ideas about but never seem… Continue Reading
Our 2016 recipient of our Trailblazer program was Sour Dog Theatre and we are proud to say that their new website has been launched is ready for the world to see. If you don’t know about Sour Dog it is the brain child of Ali Froggatt, she is the artistic director and founder. Their philosophy is “Take risks and fail forward. Create art that matters, art that makes people laugh, and art that starts a conversation.”
An e-newsletter can be an asset in your marketing toolbox. It’s an extension of your brand’s personality, a vehicle to share information and ask for feedback, and a way to develop your email list, which you can use to market to potential customers on other platforms like Facebook.
After listening to Christine Hart speak at Canadian Business Chicks and the panel discussion afterwards it became super clear that gender intelligence is really important to the success of any business (and of course any relationship); it also became clear that this ‘new-age’ concept should be built into your marketing tone and manner as well.
It’s the end of January and they say this is usually when everyone falls off their resolutions, gets their visa bills and overall feels down in the dumps. Don’t fall into that ‘poor me’ trap. The message I keep hearing over and over again is that our mind controls everything else in our life: body, health, mood, luck and drive. If we let those negative thoughts run our mind they will run wild.
Great marketing is a mix of solid, proactive strategy and some time to simply react.
We talk more in this blog post about why you should plan ahead, but here we’ll specifically address why, when and how you should make room for trends and opportunities in your marketing.
While we love hats and toques we, of course, are speaking figuratively, to the fact that we need a Graphic Designer that can also fill many other functions in this key role.
So many small business owners are fantastic at what they do and know where they should focus their energy, but they get bogged down by trying to market and promote their business on top of all their other priorities.
We know small business owners can’t always plan that far out. Things are always changing, and entrepreneurs like to stay agile by not setting their plans in stone too far ahead.
We always tell our clients, search engine optimization (SEO) is not about just getting one thing right—it’s about 200 different little things done right.