All posts in the Digital strategies category

Build a Strong Foundation

Building your business’ foundation lays in the hands of your core mission and voice. Like in your business, you also want to be creative with your money.

Social Media Trends for 2019

Those at Hootsuite shared five social media trends for businesses to put into practice in 2019 to better connect with their audiences. We see a shift from public to private spaces and a focus on authenticity and transparency.

Augmented Reality

The endless possibilities of augmented reality are wondrous. Let your creative side out and dream big.

When everyone is living in the present on social media, ephemeral content is gaining traction and there is a push by tech companies to get more users, so why not take advantage of it?

Should my business have an e-newsletter?

An e-newsletter can be an asset in your marketing toolbox. It’s an extension of your brand’s personality, a vehicle to share information and ask for feedback, and a way to develop your email list, which you can use to market to potential customers on other platforms like Facebook.

Finding Your Authentic Voice on Social Media

You just received a brilliant social media plan from your marketing partner. Now what? All you have to do is post. It may seem daunting, but it is that simple! Dive in and I bet you’ll have some fun.

What metrics can tell you, and how to make sense of it

If you’re not already using metrics to benchmark, set goals and evaluate, it’s crucial (and insightful) to make this a focus of your marketing plan. With so much of business marketing being done digitally now, it’s easier than ever to track and evaluate metrics.

How do SEO and social media work together?

Your website search engine optimization (SEO) and content marketing are one thing. But what about how your search engine ranking and social media can help improve and rank you better when people search for your company or service? If you google it, one of the first things you will see is how Google announced in 2014 that social links may, or may not, boost your SEO. This came as a big surprise to lots of… Continue Reading

5 Ways to Improve Your Social Media Results

This article is well worth sharing because the very first point shared is a key value we strongly believe in. People prefer stories to stats. Walk people through the reasons why they should connect with your brand. Show them what matters, don’t tell them.

The Pink Wand Cleaning Services

There is something super fun about finding a way to give the right personality and tone to a business when we first start working with them.

Social Media Tips

This is a great book that we refer to often to help improve, elevate and expand our Social Media acumen. Thought we would share a couple of our favourite tips with you…