No longer a start up this book by the same name as the company has become a consistent book of reference and inspiration for me. The Method method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down by Eric Ryan and Adam Lowry illustrates how hard work, a great idea and killer culture in any industry can go far.
Blogs are a great marketing tool to help raise the presence of your company online. They are fantastic at demonstrating your company’s knowledge and help position you as a thought leader within your industry.
It is OUR JOB to bring to life YOUR VISION and personality; to make your greatest differentiator up front and centre to your customers.
Millions of people use Google every day. So much so that Google is now a verb. We all know that people use Google every day to search for and find products and services, to make comparisons and ultimately make decisions on what they will purchase and from whom. But how do you make sure your company and product pop up and prospective buyers are directed to you? How Google works effects how you market your… Continue Reading
With the new year comes resolutions, fresh starts and lists, lots of lists. Goal lists, to-do lists, not to-do lists, dream lists and my favourite – a lessons learned list. In the past year, the first year of running our business, we have learnt many things.
We’ve been asked a few times lately where our company name comes from. Well, how does anyone decide what to name his or her business? There are always the questions of will it make sense to others? Will it be relevant in the marketplace? Will it stand the test of time? And most importantly, does the name accurately represent who we are? Anyone that has gone through the sweat and joy of starting and naming… Continue Reading
Even though a huge part of what we do every day boils down to straight up matchmaking, it still feels a bit self indulgent to write an article on the topic of finding the right marketing partner. But it is something clients ask us. It doesn’t feel disingenuous to us because we know Switchback isn’t the right fit for everyone and everybody isn’t a fit for us either. It really isn’t any more complicated than… Continue Reading
Video creates emotional connection with your customers. We all know the adage Know. Like. Trust. Video takes care of each of these.
I was just thinking about how to frame the challenge of digital marketing when I came upon this article.
It doesn’t matter if you are a large or a small company, marketing your business matters. It isn’t about just showing up to networking events, though of course, that is a large part of it. You need to treat your business like a person. How does that person look, act and sound when you aren’t there to do the talking for her? Do people want to be friends with your business persona? Are they a… Continue Reading