Summer is pretty much here, all of our routines change and our direction on everything takes on a different pace. However, change of pace is good. It allows us to breathe some new life into our work that through the colder months can feel lifeless and like it needs a little burst of sunshine. Not in the summer when the sun is blazing. As I write this I am sitting on our patio with my feet up… Continue Reading
We all know when a great opportunity comes your way and you know when you must take it to bring yourself to the next level. That is how we felt with the most recent website we completed for the Canadian Business Chicks. They are a community of professional and entrepreneurial women with a passion for business and profit who embrace life, building on authentic connections.
As they use to say “we would like to disrupt your regular broadcast to bring you this special message…. beep beep beep.” Are you a disruptor or are you being disrupted in your business? It’s likely only one or the other, there is no 3rd direction
As everyone knows with side projects that they are these amazing little bundles of excitement. They are full of potential, depth and enjoyment. Some people are really great at side projects, they have no problem making time and finding the energy to bring these projects to life. They know that they aren’t ‘work’, they are soul food that feeds your creativity. Other people find side projects something that they have a lot of ideas about but never seem… Continue Reading
Our 2016 recipient of our Trailblazer program was Sour Dog Theatre and we are proud to say that their new website has been launched is ready for the world to see. If you don’t know about Sour Dog it is the brain child of Ali Froggatt, she is the artistic director and founder. Their philosophy is “Take risks and fail forward. Create art that matters, art that makes people laugh, and art that starts a conversation.”
An e-newsletter can be an asset in your marketing toolbox. It’s an extension of your brand’s personality, a vehicle to share information and ask for feedback, and a way to develop your email list, which you can use to market to potential customers on other platforms like Facebook.
After listening to Christine Hart speak at Canadian Business Chicks and the panel discussion afterwards it became super clear that gender intelligence is really important to the success of any business (and of course any relationship); it also became clear that this ‘new-age’ concept should be built into your marketing tone and manner as well.
It’s the end of January and they say this is usually when everyone falls off their resolutions, gets their visa bills and overall feels down in the dumps. Don’t fall into that ‘poor me’ trap. The message I keep hearing over and over again is that our mind controls everything else in our life: body, health, mood, luck and drive. If we let those negative thoughts run our mind they will run wild.
Great marketing is a mix of solid, proactive strategy and some time to simply react.
We talk more in this blog post about why you should plan ahead, but here we’ll specifically address why, when and how you should make room for trends and opportunities in your marketing.
While we love hats and toques we, of course, are speaking figuratively, to the fact that we need a Graphic Designer that can also fill many other functions in this key role.