Even though a huge part of what we do every day boils down to straight up matchmaking, it still feels a bit self indulgent to write an article on the topic of finding the right marketing partner. But it is something clients ask us. It doesn’t feel disingenuous to us because we know Switchback isn’t the right fit for everyone and everybody isn’t a fit for us either. It really isn’t any more complicated than… Continue Reading
Video creates emotional connection with your customers. We all know the adage Know. Like. Trust. Video takes care of each of these.
I was just thinking about how to frame the challenge of digital marketing when I came upon this article.
It doesn’t matter if you are a large or a small company, marketing your business matters. It isn’t about just showing up to networking events, though of course, that is a large part of it. You need to treat your business like a person. How does that person look, act and sound when you aren’t there to do the talking for her? Do people want to be friends with your business persona? Are they a… Continue Reading
Set against the jaw dropping backdrop of the Jamison Place Winter Gardens, A Night of Variety was everything it promised and more.
If you are curious about what we have been up to and can’t wait until our Portfolio is updated at the end of the month here is a sneak peak…
We have all had them, good ones, bad ones + ones that probably didn’t say much at all. It doesn’t have to be this way. .
You have a website but have been told your business comes primarily from word of mouth. That may be true buy why stop there?
What a fun event to be a part of! Working with Sherry Shaw-Froggatt, Vice Chair and Visionary, with Creative Airdrie for the past six months on ARTEMBER has been great. It all started with a request for a new ARTember logo and graphics—look for the art and culture festival in Airdrie. From there we developed a new website with matching graphics. But the main objective for the site was to ensure ease-of-use for visitors, including… Continue Reading