Monthly archives for March 2018

Is Your Message Speaking to Your Hero?

Yes – I know, I know, it’s corny to use words like “hero” when speaking about your marketing, but it often helps when crafting your marketing content so it’s not just “marketing fluff.” In other words, your hero gives you someone to focus on when writing, making it easier for you to connect with your reader. So, who is your hero? Your hero is the one person you’re looking to write to, whether it’s in… Continue Reading