Monthly archives for December 2016

How to balance proactive and reactive marketing

We know small business owners can’t always plan that far out. Things are always changing, and entrepreneurs like to stay agile by not setting their plans in stone too far ahead.

Why your SEO strategy should go beyond keywords

We always tell our clients, search engine optimization (SEO) is not about just getting one thing right—it’s about 200 different little things done right.

Everyone Has a Story…and other nuggets

Last week I had the opportunity to speak at a seminar on planning for 2017. It was put on by The Measurable Difference co-founders Vince and Donita Fowler (side note: Vince was my first rugby coach when I was 16; funny how things come around full circle).