Monthly archives for October 2016

What metrics can tell you, and how to make sense of it

If you’re not already using metrics to benchmark, set goals and evaluate, it’s crucial (and insightful) to make this a focus of your marketing plan. With so much of business marketing being done digitally now, it’s easier than ever to track and evaluate metrics.

What do wineries and marketing both fight for?

After just returning from a little trip to Naramata Bench wineries at the beginning of October I realized a bunch of things… Wineries are the perfect microcosm for brands in a 5 minute package. On the winery bench just north of Penticton, BC there are 42 wineries all vying for your attention and therefore your dollars.

The Long Way is the Short Cut

I had a thousand thoughts flood through my head after listening to this talk this morning with Marie Forleo and Seth Godin. Seth Godin is a prolific author with huge breadth of work. I have been a fan for a long time, and clearly he knows what he is talking about.