Monday, October 24, 2016
If you’re not already using metrics to benchmark, set goals and evaluate, it’s crucial (and insightful) to make this a focus of your marketing plan. With so much of business marketing being done digitally now, it’s easier than ever to track and evaluate metrics.
After just returning from a little trip to Naramata Bench wineries at the beginning of October I realized a bunch of things… Wineries are the perfect microcosm for brands in a 5 minute package. On the winery bench just north of Penticton, BC there are 42 wineries all vying for your attention and therefore your dollars.
I had a thousand thoughts flood through my head after listening to this talk this morning with Marie Forleo and Seth Godin. Seth Godin is a prolific author with huge breadth of work. I have been a fan for a long time, and clearly he knows what he is talking about.