Monthly archives for February 2016

Why should I spend money on marketing?

This is a question we are rarely asked face to face, but it is the unspoken question we know we have to constantly address to show value to our clients. By answering this question, we gain new clients–believers–and start to create a following of people that realize that great marketing and branding does matter to them. And, in the best scenario, frankly a good marketing partner makes the “daily grind” more enjoyable. Here are three… Continue Reading

How do SEO and social media work together?

Your website search engine optimization (SEO) and content marketing are one thing. But what about how your search engine ranking and social media can help improve and rank you better when people search for your company or service? If you google it, one of the first things you will see is how Google announced in 2014 that social links may, or may not, boost your SEO. This came as a big surprise to lots of… Continue Reading

Our Mantra

When we speak to groups about creating a mantra, we use the thinking and definition behind Guy Kawasaki’s The Art of Start. A mantra is a deeper meaning for your company. It is the reason you get up in the morning and what drives your company to exist and thrive. Kawasaki’s definition of mantra is: “A sacred verbal formula repeated in prayer, meditation or incantation, such as invocation of a magic spell.” Your mantra is… Continue Reading