Monthly archives for November 2014

Digital Marketing: start with your customer and your goal

I was just thinking about how to frame the challenge of digital marketing when I came upon this article.

5 Simple Tips for Better Marketing

It doesn’t matter if you are a large or a small company, marketing your business matters. It isn’t about just showing up to networking events, though of course, that is a large part of it. You need to treat your business like a person. How does that person look, act and sound when you aren’t there to do the talking for her? Do people want to be friends with your business persona? Are they a… Continue Reading