The SMARTstart partnership was looking for brand development and marketing messaging to evolve their entrepreneur to entrepreneur training program. They needed an evolution of their identity, both visually and verbally, that could be built on and repeated within their committee and team of people.
We defined their target audience and more specifically their Avatar through the marketing plan and developed messaging to suit. Distinctive graphics and personality were created from there. Ads and promotional materials were developed to speak directly to those who would benefit the most from the program.