School’s Out: get blogging!

This week was filled with speaking about the things that we do. We held blogging workshops, marketing presentations and more consultation type meetings than usual. We have set in our marketing plan that we want to help educate and elevate businesses to be able to think about the whole picture, to be able to have a bigger vision. Obviously, you are reading this blog now so you see some of the perspective we try to… Continue Reading

0

Article written by The Switchback Team

What if all of your employees quit tomorrow?

As new business owners ourselves, we now understand the many articles written and arguments about finding the right people to do the best job possible for your business. Finding those people is a feat in itself. (We are currently adding to our team, so we see this first hand.) Once you do find them, you move to the next challenge which is motivating them and hoping they don’t leave you. But what if they did all quit tomorrow?

0

Article written by The Switchback Team

Raising a Business: Part 3

I was talking to a friend last week who has 2 small kids and it became obvious that the title of these posts was pretty true. Raising a business is a lot like raising little kids. So demanding, needy and fussy in the beginning — loosing sleep, balance and feeling like your head is spinning.

0

Article written by Suzy Rounce

Logo Design: why yes we do

We have been asked quite a bit lately if we do logo design and development and that is usually a sign that we aren’t marketing that aspect of what we do enough. So to take our own advice we want to point out some awesome logo design work we have done in the past.

0

Article written by The Switchback Team

Hiring: Project Manager

We are bursting at the seams and need another team member to make the sun shine in the Switchback world again. A mind blowing Project Manger is what we are looking for.

0

Article written by The Switchback Team

Why Doing it Yourself is Not Cool

One aspect of everyone’s business is trying to explain to potential customers why they shouldn’t attempt to DYI something that you have built an entire business around. In almost every industry, people try to save money by being “the handyman”.

0

Article written by The Switchback Team

Early Birds and Big Dreams

We have come to realize that our brains and bodies want to celebrate each of these launches, these small victories, and take time for a deep breath, relaxing in the knowledge of a job done well.

2

Article written by Suzy Rounce

Building on Emotional Connection Drives Profits

This is an idea that has been around a long time, but it is really coming into its peak right now. Experienced-based brands are thriving more now than ever, and they are seeing massive spikes in growth. Here is a great example in a kids toy… Goldieblox’s female engineering role model. We love this brand and how they position themselves as girls with engineering know how! For those who don’t know, Goldieblox is a toy aimed at young girls… Continue Reading

0

Article written by The Switchback Team