Last week I had the opportunity to speak at a seminar on planning for 2017. It was put on by The Measurable Difference co-founders Vince and Donita Fowler (side note: Vince was my first rugby coach when I was 16; funny how things come around full circle).
You just received a brilliant social media plan from your marketing partner. Now what? All you have to do is post. It may seem daunting, but it is that simple! Dive in and I bet you’ll have some fun.
Show some love to your marketing and cultivate better customer relationships with these referral program ideas.
If you’re not already using metrics to benchmark, set goals and evaluate, it’s crucial (and insightful) to make this a focus of your marketing plan. With so much of business marketing being done digitally now, it’s easier than ever to track and evaluate metrics.
After just returning from a little trip to Naramata Bench wineries at the beginning of October I realized a bunch of things… Wineries are the perfect microcosm for brands in a 5 minute package. On the winery bench just north of Penticton, BC there are 42 wineries all vying for your attention and therefore your dollars.
I had a thousand thoughts flood through my head after listening to this talk this morning with Marie Forleo and Seth Godin. Seth Godin is a prolific author with huge breadth of work. I have been a fan for a long time, and clearly he knows what he is talking about.
How a marketing partner can save you time & money: You can stop trying to be ‘the handyman’. Everyone’s business involves trying to explain to potential customers why they shouldn’t attempt to ‘DIY’ something that you have built an entire business around.
As we were prepping for another talk on SEO, this time in Canmore at the Centre for Business Excellence, this seems like great advice. Everyone’s craft takes practice, vision and focus but I especially liked this point…
Actually, it can be fun. Whatever type of business you’re in, I’ll bet you greet your customers with your authentic personality when they come into your store or sit down for a meeting.
Brand ambassadors are simply people who represent and talk about your company in a positive, passionate way to everyone they meet who might care about what you have to offer. In short, they are your raving fans.